Gender Equity is Common Sense

According to a new report released by Common Sense Media, stereotypes in movies and on TV that perpetuate rigid gender roles can affect children's sense of self, relationships, and career aspirations. The report explores the effects of gender-biased media on children's development so that parents and educators can promote more positive, accurate gender representations allowing children the freedom they need to be who they truly are.

Watching Gender: How Stereotypes in Movies and on TV Impact Kids' Development is supported by decades of research, demonstrating the power of media to shape how children learn about gender, including how boys and girls look, think, and behave. Gender stereotypes riddle our movies, TV shows, online videos, games, and more, telling our boys that it’s OK to use aggression to solve problems and our girls that their self-worth is tied to their appearance. The Organisation for Economic Co-operation and Development (OECD) estimated last year that gender discrimination costs the global economy up to $12 trillion annually in wasted potential.  

Read the full report here.

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